Tagline, What's in a Name

The most descriptive and informative yet appealing and interesting phase would best describe a useful tagline. Wikipedia describes it as "memorable phrase that will sum up the tone and premise of a brand or product". Well, Rodeo New Mexico is a small town, a former stop on the El Paso and Southewestern rail line and a ranching center in the San Simon Valley. But like all things it has evolved and changed with time. New businesses start up, new people move to the valley and in keeping with these changes it seems appropriate to create a new phrase that helps focus attention on these changes. "Rodeo, New Mexico's most western town" is just such a phrase. Rodeo is indeed the most western town in New Mexico and lies less than 1 mile from the border with Arizona on the east side of the Chiricahua Mountains in the center of the San Simon Valley and as a center for ranching in the valley is undoubtedly a very western town in much of it's population, values, and lifestyle.


An aerial view of Rodeo, New Mexico's most western town, looking north west.