Advantages to Promoting Other Local Businesses

The Painted Pony Resort with its 756 acres is an estate rental with the aim of providing a large facility for gatherings whether it be a wedding, workshop, or family reunion.  But the estate is not the only lodging business in the area.  Many other businesses offer local lodging targeting different market segments and it only makes sense to provides references to other establishments for online visitors looking for a place to stay in the area.  Both the Painted Pony Resort website and the associated Blogging from the Boot Heel maintain listings of other local lodging resources as a courtesy to online visitors searching for area lodging as well as provide a map showing lodging in the area, see below.

A recent analysis of the blogs quarterly visitor statistics showed that exit links to other local lodging sites comprised 17% (82) of the total exit links (483).  Of the 17% of exit links to area lodging 83% (68) were to other local businesses while the rest were to the Painted Pony Resort.  While the estate is appropriate for groups it does necessarily meet the needs of individuals looking for a place to stay, but the ability to find other more appropriate lodging is important.  Meeting the needs of potential visitors and guests is important not only maintaining the integrity of the area but also in promoting visitation.  Providing tools for online visitors about the Coronado National Forest and other public lands in the area as well as resources for visiting the area will not only encourage visitation but allow visitors to find the specific resources that best fit their needs.

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